Images are to prospective customers what 'amuses bouches' are to diners. Those delicious, bite-sized appetisers tantalise and tease: they give just a hint of the wonderful main course ahead.
Without images small businesses will struggle to draw attention to their brand online. They will therefore go unnoticed whilst the big brands grab attention. However, savvy entrepreneurs realise that they can leverage the power of eye-catching images to entice prospective customers into discovering more about their products or services.
Just one powerful image is enough to pique the interest of a prospective buyer and give them a hint of what your business has to offer.
Awareness leads to interest leads to consideration, which hopefully leads to a purchase.
Images (whether they’re used on your blog, your business website or on social media posts) are crucial in creating awareness, which is why increasing numbers of businesses are making Instagram and Pinterest part of their online marketing strategies.
Humans are psychologically hard-wired to understand subtle messages from images in a very short space of time. This suits our frenetic lifestyle: information can be digested in bite-sizes, via our mobiles, when we're in between meetings, commuting to work or waiting for our lunch order to arrive.
Bite-Sized Business Tips
In previous weeks I've offered you some bite-sized blogging tips to help your business:-
➢ provide the right kind of content to keep prospective customers interested.
Why are Images crucial to Marketing?
Images (whether they're used on your blog, your business website or on social media posts) are crucial and that's why increasing numbers of businesses are making Instagram and Pinterest part of their online marketing strategies.
Take a look at my recent video, "Visual Content with VaVaVoom!" to find out why.
What Kind of Images Should I Use?
When I talk about using 'images', I don't have in mind any old stock photo.
I'm talking about an image which is carefully created to reflect the essence of a blog article or the spirit of a business. Add some subtle business branding to the image and you have a winning business recipe.
And let me tell you now, you do NOT have to be a design expert in order to create your own images for business! If you use the recommended web-based apps that I do, you will really surprise yourself at just how easy it is!
"Captivating Visual Content" Course
Today I delivered Tutorial #2 to my wonderful subscribers.
They will learn how to:-
➢ Upload a business logo onto an image ➢ Choose the fonts which reflect their brand's personality ➢ Capture their brand colours ➢ Choose and save filters for a consistent brand look.
All this they will learn FREE of charge and nothing within my course will have cost them over $3 per image!
You can get access to these tutorials at any time, but it will cost you £25.00 per video to download. You will also be given an information sheet with each tutorial giving you a list of resources to help you.
If you can't pay (which is understandable if you're a small business or a recent start-up) all you have to do is to join my growing group for next month's course. It won't cost you a single penny / cent!
What do you have to lose?
Are you ready to get creative?
Just click the link to sign up for June's free course!
See you in June!
UPDATE: Although we are no longer running this particular course, ensure you are one of the first to know about all future free courses by signing up to our Newsletter below.