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1. Marketing for Small Business
If you're a startup or entrepreneur "The Beginners' Guide to Small Business Marketing Online" from HubSpot is an essential read. It provides a very good overview of the different elements you'll need to consider before you start creating marketing campaigns.
You'll find clickable links to resources and other blogs which you'll find yourself turning to again and again for updated information and help. Here's a tip from me → Brian Dean from Backlinko is the Kind of SEO!
2. Video Marketing
Need a Video Studio?
If you want to create super-professional looking videos for your business you might be wondering what kind of kit you need. I sometimes see these green backdrops and wonder if they're really necessary.
To help you out take a look at these bits of equipment Peter Gartland (from video duo "Andrew & Pete") suggest you might want to buy. There's something for even the smallest of budgets → "3 Ways to Create A Video Studio on any Budget".
3. Video & SEO
I've said it before and I'll say it again...YouTube is the second biggest search engine next to Google. To ensure your video content is fully optimised for search on YouTube, take a look at these top 5 actionable tips from Marketo → "5 SEO Tips for Videos"
4. How to Rock a Business Conference
What do you do when you attend a conference as a visitor?
You don't have to exhibit to make the very best of a business expo! You can make some fabulous new contacts, start building new business relationships and create a buzz on social media...provided you have a plan.
Take a look at what social media marketing expert Rebekah Radice suggests in her article, "How Wildly Successful People Use Social Media to Network at Events".
Rebekah was at #SMMW17 in San Diego this week and, from what I could tell from Twitter, she gave a fabulous talk! Why not link up with her?
5. Google 'Snippets'
You know what I'm talking about, those short paragraphs of super-helpful tips that appear at the top of Google searches.
If you've ever wondered how you can get your content to feature (which is a huge boost for SEO), take a look at this article from Julia McCoy at the Content Marketing Institute → "Google’s Featured Snippets: How to Get Your Content to Appear"
6. Keywords for BlogGERS
Are you looking for keywords for your blog?
If you are this is your lucky day! You really can't do any better than reading this article from Barry Feldman from Orbit Media Studios → "16 Tips to Select Better Keywords for Your Articles"
7. Expert Business Tips
Each year I'm determined to attend Social Media Marketing World (#SMMW17) in San Diego where the world's most influential social media & digital marketing experts gather for four days of networking, seminars and talks.
However, I can't bear the thought of sitting on a plane for hours on end so I have to make do with what I can glean from Twitter.
I've curated some of the best 'sound bites' and tips below - feel free to share on social media.
That's it for this week - I'll be back with some more of the best articles in a fortnight's time. I'm working hard on my new course and I should be able to share some more news with you very shortly - maybe in the next newsletter.