Social Media & Marketing Roundup #5

 

FREEBIES

(1)  Christmas has come early! 🎄

Take a look at these 37 free social media and marketing online courses which have been curated by Buffer and book yourself onto some or all of them.  Start 2017 with more knowledge under your belt! 

 
 

 

(2)  FREE WEBINAR: Join the expert team at Tubular Insights and find out what you really need to know about Facebook Video Best Practices -13 December, 10.00am PST / 6.00pm GMT

 
 

 

MARKETING

Landing pages are key to lead generation and, done correctly, they can be a very powerful tool.  

This is a great article to read from the team at Blogging Tips: they've identified 5 areas you need to concentrate on to make your landing page successful

 
 

 

SOCIAL MEDIA

Now that we're coming to the end of another year, take the Christmas break to create a full social media calendar for 2017 so that you have a clear strategy.  Get the details from Social Media Examiner, "How to Create a Social Media Content Calendar for a Year".  

 

GEEKERY!

I admit it, I'm a bit of a geek when it comes to trying out new apps and tools for social media and marketing.  If there's a new app for creating visual content, I have to download it!

Take a look at these top 20 new social media tools you might want to start using in 2017, from the team at Buffer. 

 

VISUAL CONTENT CREATION: BRANDED GIFS

  • Posts on Facebook with images get 2.3X more engagement than posts that don't. 
  • In addition, content with relevant images gets 94% more views than content without relevant images [source] .

You all know how powerful visual content is in creating a buzz online and generating interest in a brand without the big spend on Paid Ads (I don't like those).

Gifs are a great way to grab attention on social media, they're fun and they very often get shared.  In this super-quick video I'll show you step-by-step how to create your own branded gif for your business.  

 
 

 

SEO

If you're still a little confused about Keyword research, take a look at the Definitive Guide to Keyword Research from Brian Dean at Backlinko.  This guy knows what he's talking about!

 

That's it for another week! 

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