Social Media & Marketing Roundup #9

 

Quick Snippets

➣  How to make your your LinkedIn Profile pop by uploading a video [via Social Media Adviser]

➣  If you have the new LinkedIn desktop interface, here's what you need to know [via Greg Cooper, LinkedIn Consultant]

➣  Facebook: You know what us Brits are like, we love to talk about the weather.  Well, now you can get regular weather updates on Facebook! 🌤   💦  

 

1.  UK Small Business Awards

Does your business deserve some recognition this year?  If so, take a look at the inaugural Small Awards and submit your application before March. 

There are numerous categories which will cover all types of business:-

  • High Street Hero
  • Bricks and Clicks Award
  • Legacy Award
  • Supply Chain Champion
  • Home And Away
  • New Kid On The Block
  • Digital Star
  • Marketing Genius
  • Heart Of Gold
  • At Your Service
  • The Beat Goes On
  • Small Business of the Year Award

Read the details and submit your application today! 

 

2.  Get Zesting! 

 

I've featured this incredible new Chrome extension before but I have to mention it again simply because Zest is the best content curation tool I've used (yes, better than Feedly).  

"Zest is a Chrome New Tab page which brings excellent marketing things to your Chrome tab".

Content is user-generated (copy and paste the URL of an article you'd like to submit), the team at Zest will take a look and will send you an email notification if your article is to be featured.  

Content is new, fresh and isn't necessarily from the 'usual suspects'.  Filter content you'd like to read using tags, set your preferred layout and change between a 'light' or 'dark' interface.  

If you want to find out what kind of content is popular and gets more clicks so you can plan your own content strategy there are some handy tools you can use.

Oh, and sharing on social is easy using the buttons you can see above in the screenshot. 

Read about the Zest story here by co-founder, Yam Regev.  

 

3.  Lead Generation

What's the secret to irresistibly 'clickable' Calls-to-Action?

Read this article from Sleeknote and find out!

 

4.  Instagram Stories

  • What makes a good Instagram story for marketers?
  • How to use Instagram Stories creatively and craft a truly engaging story. 
  • Secret 'ninja tips'!

Read the details from Instagram expert, Sue B Zimmerman via Social Media Examiner and connect with her on Instagram

 

5.  Facebook Group Management

If you run a Facebook Group you might want to take a look at how you can really engage your members and keep them interested.  

In Jay Baer's opinion there are "2 T's and 2 P's" to awesome Group participation.  Find out what they are here


That's a wrap for this week!

As always, if you enjoyed this newsletter, please show it some love by giving it a 'Like' below and share it with your friends.  

See you next week.