Here's the scenario:
Does it leave you wondering what you've done wrong?
Well, you've most likely done nothing wrong, but there's always room for improvement when writing content of any kind.
Here's a list of things to consider when you write your next article to ensure it's a winner!
Tip no. 1
Consider this question when you think of a title for your next article:
"What's going to make a reader stop at YOUR blog?"
How are you going to grab your reader's attention and get them to read your content, over all the others that are available on the Internet at the current time?
According to Copyblogger,
"... 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest".
Headlines are so important that they suggest you spend HALF the time considering your headline that you do writing the entire article.
It's that important!
I'm going to suggest you read Brian Clark's article he write for Copyblogger as he sets out all the information you need to know on the subject.
In a recent article Rebekah Radice flagged up a great web-based tool, the "Emotional Marketing Value Headline Analyzer", which will rate your headline for impact, based on the industry you're writing for. It's a really useful tool to remember and fun to use at the same time so have a go and see if you can create some really compelling headlines!
Tip no. 2
Write Amazing Content
So many businesses use content writing to showcase their own businesses, their skills and what they have to offer.
It's not wrong but generally speaking your blog should be used to showcase what you can do for others. Steve Jobs hit the nail right on the head when he said we should be 'enriching lives'. Remember that.
So when you come to write your next article, consider the following:
- Who is your 'ideal client'?
- What are they interested in?
- What problems could you help them resolve?
Once you've got that figured out, give them a reason for reading your article:
- Provide value;
- Be helpful;
- Offer a free gift to thank them for their time.
Don't get too 'techy' with your article as your reader may not be as informed as you are with technical words and phrases.
- Keep it simple
- Be clear;
- Be succinct.
Tip no. 3
Optimise your blog posts for SEO.
As with writing content for your business website, Google has significantly cracked down on the overuse and abuse of keywords so be careful and use them wisely when you write.
Consider which words your 'ideal' client will be using in searches. What do they want to find? How can you include these words into your article? Use Google's keyword planner to help you find which ones are the most relevant to your website or blog post.
The most important place to put a keyword is in the title of your article.
Add links to any previous articles you've written as it gives them more authority.
Don't forget to tag your article when you've finished and write Alt Tags for any images you use as they play an important part in searches.
If you need more help with SEO then I suggest you have a look at Go Up Limited's website. They're a fabulous, London-based web design and SEO agency and provide some free tips on SEO from their website.
That's it for now. Catch up with me next week when I share some more tips from the 'Pros' on how to make your blog articles 'pop'!
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Many thanks and see you soon.