Social Media & Marketing Roundup: #2
Quick News 'Bites'
(1) Social Network for Professionals
Take a look at beBee, an exciting professional network with an interface much like TweetDeck.
Join bee 'hives' according to your interests, get to know new business connections, share and post new content.
(2) Power of the #Hashtag
If there is a hot, newsworthy event going on in your niche, create 1 relevant post, add #hashtag and tweet! 🔥
On Wednesday I posted a quote from Rebekah Radice and shared it on social media using the hashtag #INBOUND16 (a huge marketing event in Boston). My tweet was liked X21 and retweeted X22 and won me a 'thank you' from Rebekah.
"So what? "
So I connected with a load of new people in my niche, increased my Twitter engagement and got on the radar of an influential social media expert. And it cost me NOTHING!
Last week Twitter announced these two new Direct Message features,
"...to help businesses create rich, responsive, full-service experiences that directly advance the work of customer service teams and open up new possibilities for how people engage with businesses in Twitter".
What do you think about these features? A good thing or will it open the door to even more unsolicited messages?
Let me know in the comments box below!
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LIVE TRAINING: 6 Step Checklist To Win More Business Using LinkedIn
As part of this year's Small Business Saturday UK campaign, International Social Media and Marketing expert Warren Knight has very generously agreed to give up his time to show you the secret to LinkedIn success.
Training is live and will take place on Tuesday 15 November, 4.00pm - 5.00pm, after which there will be a 30-minute Q&A session. Warren will also be giving away 2 free copies of his award-winning book, "Think #Digital First: the Modern Entrepreneurs' Guide to Growing a Business"!
- Are you clear about your Value Proposition?
- Do you know what a Value Proposition is?
- Why should a prospective customer buy your product or service and not somebody else's?
Nail these points right now with SumoMe's "26 Value Proposition Examples that Convert Visitors".
10 Ways to Increase Facebook Engagement (without Paid Ads!)
It's a fact: organic traffic is greatly reduced on Facebook. But that doesn't mean to say it's impossible to generate.
Mari Smith is an expert at Facebook marketing so read her article and try out her top 10 ways to increase engagement on Facebook Pages.
If you've experienced the frustration of sending valuable emails to clients, only to see a below-than-average CTR (click-through-rate), then take a look at this,
"33% of email recipients decide whether or not to open an email based on subject line alone."
While there is no guarantee your emails are going to get opened, these 17 tried and tested formats for email subject lines are likely to bring you more success.
I've tried it: they work!
This week it was #INBOUND16, held by the amazing folks at HubSpot and Inbound. Sadly it's an annual event that currently only takes place in the US so I've got no chance of attending (yet).
How to Get the Most out of your Content
However, this Keynote speech from Salma Jafri (Content Marketing Specialist and Speaker), was well worth sharing because she specialises in helping entrepreneurs and small businesses.
Instead of creating just one piece of content, learn how to 'upcycle' it so you can use it over and over again to maximise SEO, save time on creating new content and reach new prospective customers on different platforms.
Wistia discuss the various benefits of using captions with videos.
According to Digiday, "85% views on Facebook happen with the sound off". Using captions will get around this problem and will give your audience an insight into your video content.
That's just about it for 'Top of the Blogs' for this week.
Don't forget, if there's a subject you'd like to hear more about or if there is a problem you need more help with just drop your comments in the box below. I'd love to hear from you!
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