What exactly do we mean by 'visual content' and why do we specialise in such a niche service?
The most common types of visual content are -
Virtual Shop Window
Visual content is very much like a virtual 'shop window': its purpose is to catch the eye of prospective customers online and entice them to take a closer look. Shop windows are like beautiful works of art, particularly at Christmas, whose enchanting scenes and stories connect with customers on an emotional level and lure them in through the doors.
Visual content is used in much the same way online can is equally effective for companies that sell products and services. It is a powerful, low-cost marketing strategy which is highly effective in generating brand interest on social media networks, conveying messages quickly in a visually pleasing format and encouraging social sharing.
Low-Cost and Sustainable Strategy
There are plenty of free or low-cost tools and apps that can be used to create visual content on a desktop or smartphone. We use Canva and PicMonkey on a daily basis to create graphics for Virtuoso Assistant, as well as graphics for our clients. You certainly do not need a qualification in graphic design and there is no need to purchase expensive software such as Photoshop when you first start out.
This makes visual content an incredibly cheap as well as highly effective marketing strategy for the following reasons -
Visual content is one of the most powerful tools in the marketing toolbox. Humans are hard-wired to communicate visually: think of the cave drawings at Lascaux in France and Egyptian hieroglyphics.
It only takes the brain 150 milliseconds to process a visual symbol and a further 100 milliseconds to attach a meaning to it. An image therefore conveys a message more quickly and efficiently than a paragraph of text, and in a format that is pleasing to the eye.
Marketers understand these facts and make good use of images, photographs and quick videos as a way of conveying bite-sized brand messages in an attractive format. Visual content is also highly shareable on social media, particularly Instagram and Pinterest, which is a very effective way of increasing a brand's reach.
Humans remember 80% of what we see and do, compared with 20% of what we read and just 10% of what we hear. Visual content would therefore be the perfect strategy for businesses which need to facilitate learning by combining data with graphics.
Infographics, long vertical images, are a perfect way to convey what might otherwise be boring data into a more memorable graphic which is pleasing to the eye. Infographics are also shared 3X more frequently on social media networks than any other visual; you will find plenty of examples on our Pinterest boards.
Visual content is used to great effect to super-charge email marketing campaigns, "Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%" [Source: CrazyEgg].
Simply by including one enticing image at the top of an email is enough to snag attention and entice a respondent to read the rest of your message.
Use the power of a quick video on landing pages to tempt prospective customers into making a purchase, since "96% of consumers find videos helpful when making purchase decisions online" [Source: Wistia].
Visual content is capable of triggering emotional responses, allowing brands to make a much deeper impact on their audience. Sensual images stimulate the brain and encourage social sharing, which helps to increase a brand's reach. You might be interested to read about how connecting with your target audience on an emotional level can persuade them to take your desired course of action.
Although nobody needs to be a graphic designer to create eye-catching visuals, not everybody has the time or the inclination to do so. This is why we offer our clients two types of visual content marketing services, as follows:-
We would be delighted to create branded graphics for businesses to use on websites, blogs and/or share on social media. We will also optimise social media profiles with relevant and branded 'header' images to reflect a brand's personality and style. YouTube thumbnail images are crucial to catch attention so if you are not confident or adept at creating them yourselves we would be happy to do so for you.
Schedule a chat with us below so we can discuss your needs or answer any questions you may have.
Sometimes it is just easier to demonstrate how to do something than explain it over the telephone or via email.
Since visual content is, well, very visual we feel it beneficial to show clients exactly to create their own content during 3-hour workshops.
We would be more than happy to discuss exactly what you would like from a workshop and give you further details over the telephone. Please schedule a free consultation below.
Blog: You might be interested to read our popular article, "How to Create Visual Content for Social Media Success".
Video Tutorials: You'll also find some quick tips over on our YouTube Channel: you find some links below.