Humans remember 80% of what we see and do, compared with 20% of what we read and just 10% of what we hear. Visual content would therefore be the perfect strategy for businesses which need to facilitate learning by combining data with graphics.
Infographics, long vertical images, are a perfect way to convey what might otherwise be boring data into a more memorable graphic which is pleasing to the eye. Infographics are also shared 3X more frequently on social media networks than any other visual; you will find plenty of examples on our Pinterest boards.
3. Lead Generation and Conversion
Visual content is used to great effect to super-charge email marketing campaigns, "Using the word “video” in an email subject line boosts open rates by 19% and click-through rates by 65%" [Source: CrazyEgg].
Simply by including one enticing image at the top of an email is enough to snag attention and entice a respondent to read the rest of your message.
Use the power of a quick video on landing pages to tempt prospective customers into making a purchase, since "96% of consumers find videos helpful when making purchase decisions online" [Source: Wistia].
4. Increase Sales
Visual content is capable of triggering emotional responses, allowing brands to make a much deeper impact on their audience. Sensual images stimulate the brain and encourage social sharing, which helps to increase a brand's reach. You might be interested to read about how connecting with your target audience on an emotional level can persuade them to take your desired course of action.
Visual Content Marketing Services
Although nobody needs to be a graphic designer to create eye-catching visuals, not everybody has the time or the inclination to do so. This is why we offer our clients two types of visual content marketing services, as follows:-